A Countdown to BFA HSBC UK British Franchise Awards 2024 with CJ Micallef

Posted by ServiceMaster on November 1, 2024

Our Managing Director CJ Michalef recently sat down with ServiceMaster Clean for a chat about the upcoming BFA HSBC UK British Franchise Awards 2024 and Service Master Manchester being named as a finalist in the  Multi-Unit Single-Brand category.

In the interview below, CJ spoke about her passion for business and mastery of management strategies to enable success.

About CJ and ServiceMaster Clean Manchester

CJ is the daughter of ServiceMaster Clean Contract Services Manchester’s original owners, who started the business in 1991.

Today, having taken the reigns of the family business and has been instrumental in expansion through the growth of the business’s turnover, capacity, and efficiency.

In 2019, CJ created a five-year plan to reach a £5 million turnover when turning over £2.5 million.

They have achieved above and beyond their goals and, with a current turnover of £5.2 million, are growing in line with their 37% growth in the last year and consistent growth in previous years.


What inspired you to take the plunge and enter the awards? 

“We wanted to showcase our business journey since 2019, with the success of our second-generation family leadership, as we have kept our values, ethics and integrity at the heart of what we do as we continue to grow whilst staying committed to the brand and history that has helped the business be what it is today.”


Why did you specifically choose the category? 

“It is the category that enables us to really tell our story – where we were, the challenges we’ve overcome and how, since 2019, we have developed the business further to continue to drive success, increase our expansion organically in all areas of business quality, environment, safety, and our people.”


What does being a finalist signify for you and your business?

“Credibility. It enhances the brand and our reputation locally to create new business opportunities.”

“It also supports our journey to continue to deliver business excellence, provides a platform for continued growth, and inspires our team members to feel proud, recognised and motivated. This vitally creates assurance and peace of mind for our committed customers.”


 Are you excited for the awards night?

“Very excited, it will be an honour to attend and meet the other well-deserving finalists across all award categories.”


Find out more about CJ’s story With Service Master Manchester in our latest blog article!

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